Visual storytelling is the most effective way to grow your account in any kind of media, especially social media. With people preferring to watch a video about a product rather than reading about it, the use of videos is on a rise in marketing. Businesses, small or big, are making use of this tool to grow their business. Surprisingly, it is helping them in more ways than one. The key to using video marketing is to get it just right to connect with the prospective consumers in such a way that they look into the video and follow the brand.