Even if your business is booming, gaining new customers continuously is a priority. With nearly everyone new coming to you from an online search, you need to keep search engine optimization (SEO) prominently in your digital marketing mix. If you're based in the Delaware Valley, finding the best Philadelphia SEO company is a priority now more than ever. Before you do anything, try some online searches related to your business from your smartphone. If you're not coming up at or near the top of page one in the results, you need an SEO expert. It needs to be easy for customers to find you.
It's likely a search engine optimization professional will begin with a rework of the content (words) on your business website. Many behind-the-scenes elements go into a top-notch SEO program that will be addressed while the content upgrade is underway. Search engines are increasingly artificially intelligent, and they evaluate sites based on hundreds of factors. Therefore, if you're lagging in the details in any way, you'll pay the price in lost visibility. If your website is more than three years old, it may require a complete overhaul to make your business competitive.
Because no business can afford to lose sales today, digital marketing is being taken more seriously by everyone. It's also an acknowledgment of the internet's central role in new customer acquisition – a reality that becomes more firmly entrenched each year. Your site needs to provide an outstanding user experience and be optimized for search engines. If you haven't been taking it seriously, you can bet your competitors are increasing their marketing budgets and reaping the rewards. The explosive growth in online search today is from smartphones, which means your site must be responsive.
Responsive web design is the current industry standard, and it means your site loads and opens quickly from any device, smartphones, and tablets included. Their screen shapes differ from desktops, and responsive site software adjusts automatically for the differences. It means that someone can view your site in any way and have an equally good user experience (UX). If you haven't taken the time to add images or videos to your website, it could also make it more effective. There is no doubt some of these things are time-consuming, but they improve effectiveness substantially.