What is the main purpose of event management?
Any event of any magnitude needs the utmost attention from the employee, so that not only is the whole ordeal satisfactory to the client but the company set the highest standard for itself.
There are certain terminologies that we must first look into for event management, these include goals and objectives. Goals are usually the specific, quantitative things that the client wants or the company decides to go with and objectives are a set of steps or plans adopted to fulfil those goals promptly.
What are these steps?
Well the first one is the most obvious and that is to identify the event goals;
Who are the clients?
What event are they having?
Why are they having this event?
The number of people that will attend the event.
The metric through which you will measure the success of the event.
These are some of the potential questions you ask yourself and the client before any work is started, there can also be other specific, situation-based questions that need to adhere to as well.
One important thing to note is to keep the big picture in mind, the brand must align based on its mission statement and ideals, in this case, “foodconcepts” and its statement being,
“Our mission is to provide memorable experiences to our customers. We aspire to be the most reliable and creative event Management Company. Do not stress yourself out because we will help you manage your event.”
Second Step For Event Management
The second step and this is more practical to follow is “SMART”, which stands for
Specific
Measurable
Attainable
Realistic
Time-based
Something to note if the brand wants to establish itself as the best event planner in its area, again taking the brand’s example. If foodconcepts wishes to be known as the best wedding planner in Islamabad, it must keep realistic, time-based goals (such as doing X amount of events in Z amount of time or acquiring X amount of 5-star reviews by Z amount of clients).
The brand must have a clear goal in mind with its client’s wishes, some clientele needs a fast wedding planned or is looking for food services for their engagement or birthday parties. Having a quick, go-to option can ease the process for many people as they would gain a rough idea of what they will get in the specific price range.
To conclude, most people tend to look for something worth their price, a client is always going to be happy paying even extra if the event organized lived up to the hype the brand promised him or her. This is something to note for many companies as they try to go into this market and understand the difficulty and satisfaction that comes along with it.
