Top 5 Mobile App Trends in 2020
Funny to think going back 10 years the majority of people only used their mobile devices to receive and make calls. In this day and age, it is all about the smartphone, the crucial tool that most of us can’t live without.
Alongside our smartphones, the use, and development of extremely sophisticated mobile apps are becoming an integral part of our lives. Throughout the years we have not only become reliant on our devices but even more so on the mobile apps that simplify and advance our lives.
Businesses are aware of the power of mobile apps now more than ever before and are trying to capture there share of the mobile app consumer market.
To help you stay on top of the mobile app trends, we have listed our top 5 below.
Chatbots
Customers are increasingly using apps like messenger and WhatsApp to communicate. Now, businesses are taking advantage of that same space to better communicate and solve problems in real-time with their clients. Its either using existing platforms like WhatsApp or messenger or better integrating their own chat systems native to their mobile apps.
We can expect to see a huge increase in the implementation and use of these chatbots, as customers are becoming expectant of these instant responses. Some experts have predicted that 85% of interactions between customers and businesses will be made via chat systems. Moreover, giving your clients a higher level of service through these chat systems will drastically enhance your business. And is something we highly recommend to all our business owners when building their mobile apps.
5G Technology
Telco’s across the world have been priming us all for the implementation of 5G wireless services. Once 5G hits the market, we can expect big changes in how we build and use mobile apps.
5G speeds are said to be as fast as over 2 GBPS which is roughly 100 times faster than our current 4g systems. Mobile app developers will be preparing to optimise existing apps for this major change.
Using a 5G compatible device will mean real-time uninterrupted communication, through voice, video, or even live chat, giving developers of these apps a new realm of possibilities in creating apps with a richer more user-friendly experience.
Additionally, 5G will increase the battery life of mobile and IoT devices up to 10 times. Users will be able to use mobile apps for a longer period. They will create an even larger rise in the mobile app industry.
On Demand Style Mobile Apps
Since its beginnings in 2010 Uber has set the tone for on-demand style apps, customers now expect services to be faster and more easily accessible than ever before. From food ordering, ridesharing, travel so many industries are incorporating on-demand trends into their mobile apps.
2019 saw over 20 million on-demand app users spending a combined of $57 Billion through these apps. Statistics alone show that customers now more than ever are willing to pay extra to get a door to door experience.
2020 has us seeing a rise of businesses large and small jumping on the features. And as expected, the revenue in the trend is set to hit over $300 billion within five years.
Mobile Payments
Having the ability for your customers to make Mobile Payments is far more flexible and convenient for them. The fact that owning a smartphone is now the norm. Mobile payments will drive more sales in 2020 then we have ever seen before.
With a digital wallet, users can purchase all daily payments, namely savings, gas stations, schools, hospitals, etc. Digital payment is making its own moves away from the overarching preference in the cashless industry.
As stated by one report, the Digital wallet transaction value reached $4 billion in 2018. And by 2022, this value is forecasted to reach a whopping $14 billion. Thus, the demand for e-wallet apps will be one of the most auspicious app trends yet.
Beacon Technology Apps
Apple introduced beacon technology back in 2013. In short, beacons use proximity technology to identify an app user nearby. It delivers a personalised experience like a special offer, or an ad – to that individual via its short-range, low-energy Bluetooth transmitters.
An example may be, you enter a shopping mall and cross by a Nike store. The instant you cross the store you get a notification through the app informing you of a discount or sale happening in the store, seeing the notification drives you to enter the store. Many takeaway stores and restaurants are also using this technology in their mobile apps for too much success.
A past client of ours has utilised the app feature in the food court he operates in with great effect. Notifying regular customers of lunch specials at his shop, as they wonder in the proximity of the food court itself. Allowing him to stand ours drastically from the competition.
Furthermore, beacon technology in mobile apps is changing how businesses interact with their customers as we operate our daily lives. The technology is penetrating the world around us at a fast rate. It’s no surprise businesses are moving towards these features in their apps in 2020.
