Search engine optimization is the strategy that aims to increase the traffic that a website receives from search engines like Google or Bing. On the other hand, PPC advertising is another strategy where marketers pay a specific amount each time when someone clicks on their ads. Although they are different strategies, they both seek to achieve similar goals. Besides, SEO and PPC techniques are mostly dependent on one another, providing the other with important data for helping to improve the performance of the other. To understand the relationship between these two internet marketing strategies, we at YashaaGlobal, a digital marketing Jacksonville agency explore these two strategies in detail and help you to understand how SEO and PPC can work together to drive growth.
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