The product report management process includes one or more of the following four steps:
Step 1: Gather Product data is uploaded to a PIM system for storage and administration. PIM necessitates the ability to incorporate several data formats into the system in order to produce a centralized source of product information.
PIM solutions can automate data import by integrating with critical authorities like ERP systems, DAM systems, spreadsheets, box folders, and others. The systems also take flat files (Excel/CSV) through FTP and allow for direct integrations through an open API.
Step 2: Verify PIM systems must ensure that all information is correct, up to date, and dependable. Errors such as misspellings, repeated abbreviations of the same word, and unclear data such as bullet points, for example, can degrade data quality.
Validation can be placed during the import process by employing text format validation or advanced data cleanup via adjustments to import features. Businesses can also set up workflows to manually certify the information in their system.
Step 3: Enhance Once product data is in the system, marketers, e-commerce managers, and other significant staff can enrich and optimize the product information to line with their business goals. Enhancing product descriptions, clarifying requirements, and translating material into other languages are all examples of this.
PIM enrichment also entails categorizing products and group them into collections, as well as identifying links between products that can be utilized for bundles or cross-selling.
Step 4: Distribute Businesses can then transmit their data across other channels, such as e-commerce platforms, marketplaces, comparative shopping engines, and social media platforms, once it has been optimized. Outgoing data, like imports, requires flexibility.
Because each endpoint will have different content and format requirements, PIM systems must apply transformations to data as it exits the system to ensure it is suitable for the intended channel. Excel/CSV files and specialized JSON or XML formats are common export formats. Through the use of an open API, PIM systems can also readily merge with major distribution channels.
Related Posts
Product Information Management
Product Information Management System
