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by Durga | Jul 26, 2021 | SEO
The appearance of similar content on other websites or in multiple places on a site or social media platforms is not an uncommon issue. This duplicate content may be due to intentionally copying texts from your site or can be accidental, however, it must be addressed properly. In this blog, we will evaluate the possible effects of duplicate content on a website, the best ways to identify and fix duplicate content.
In the field of SEO, duplicate content is defined as the content that is the same across multiple web pages of your site or on different web addresses anywhere on the internet. It is categorized into two types:
1. Internal duplicate content – when copies of content are found on multiple web pages on the same website.
2. External duplicate content – when the same content is duplicated in two or more domains. It is also called cross-domain duplicates.
Let’s take a look at some of the most common causes for duplicate content.
To check for duplicate content within the website and across the web.
If the content has been scraped, then the related URLs will show up on the SERPs.
Below are some of the best practices for dealing with duplicate content.
Adding rel=canonical attribute to a page makes it clear to Google which version of a page is preferred for indexing. The canonical tag can be used for print, mobile, desktop and web versions of content.
A typical solution for eliminating duplicate content is to implement a 301 redirect to the higher-performing pages in search results.
Using the ‘no-index’ meta robots tag to the HTML code of the page will effectively make Google not index a page and preferably, not to show in search results.
Employ parameter handling through Google search console and Webmaster tools to signal search engines that these pages should not be crawled.
Understand that possessing large amounts of duplicated content on a website will harm your SEO rankings and organic traffic. Although penalties are rare, search engines treat these pages as less authoritative. Google wants to rank and index web pages with distinct information. Hence, detect and fix duplicate content issues for better rankings and quality scores in SERPs. However, it might take time, but make sure you take action.
Durga has a master’s degree in engineering. Technological advances in digital space interest her a lot. Digital marketing is her forte and she passionately follows latest trends in the digital marketing space. She has written many trending articles on various social media platforms. Her areas of interest include SEO Optimization, structured data, SMM, Keywords research and analysis etc. She is focused, resourceful and dedicated.
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