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Account-based marketing is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market, and employs personalised campaigns designed to resonate with each of your key account.
Account Based Marketing Agency
Account-based marketing is an alternative B2B strategy that concentrates sales and marketing resources on a clearly defined set of target accounts within a market, and employs personalised campaigns designed to resonate with each of your key account. With ABM, your marketing message is based on the specific attributes and needs of the account you’re targeting, hence the name account-based marketing.