How To Repurpose Existing Content For Instagram
Instagram has confused marketers for businesses that don’t have brands that translate well into visual graphics. Without a visible product or compelling aesthetics, it was easy to assume that the platform was a business no-brainer. Nevertheless, it’s getting harder and harder to keep Instagram out of your social media schedule. Luckily, even if your brand doesn’t seem to work well with such beautiful apps, it’s also made creating content for the platform easier.
Since Facebook is no longer just a photo platform, more and more people turn to Facebook for news and almost anything else. Developing an Instagram marketing plan for your “non-visual” business has never been easier thanks to the latest features of the platform and the user trends that made it possible. This is especially true if you are currently producing content for other platforms. Because some of the most popular and interesting topics at the moment are excellent candidates for content reuse.
Create an Instagram guide based on a series of posts
Another way to use your written content to good use is by curating Instagram guides. Originally designed to share authoritative public health information about COVID-19, the feature is rolling out silently to all users. I’ve always liked turning blog posts into a series of Instagram captions, but there was no way to tie them together as a series other than saying so in the caption. That’s changing with Instagram Guides.
Guides allow you to combine all previous entries into one scrollable collection. It can be shared in stories and feeds has a shareable URL, and exists in a dedicated tab on the user profile. As a result, you can now use this feature to split each part of your blog post into separate Instagram captions and then put them back together. This allows users to quickly access all materials without leaving the platform.
Resize Your Videos
Information carousels and guides, in particular, are a newer trend than IGTV, but many companies are wary of using them, even when producing video content for other platforms such as websites, Facebook, and YouTube. I’ve seen A pretty early win to miss in 2022. With tools like templates for editing software and tools specifically for social media, it’s quick and easy to crop and resize videos to make them IGTV-ready for him. Even better, you can use the YouTube video description as his IGTV caption and post it from your PC.
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After integrating into a wider system, it doesn’t take long. Additionally, IGTV videos often appear in Instagram’s algorithm, and these people are enthusiastic about their videos. is the overall winner.
Check your Best Tweets
Then don’t forget to take screenshots of your best tweets. Also, if you’re not on Twitter yet, consider tweeting your favorite words. Even if you don’t send a Tweet, you can use design templates to create quote images that look like Tweets. Choose the alternative that seems easiest for you. A quote posted as a screenshot of a tweet generally works better on Instagram than the same statement posted in a different image style. I still don’t fully understand why.
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If you wrote for Twitter, it’s relatively easy to repurpose material written for Instagram. Although not required, some people (like me) like to “spice it up” with background images or business images.
Create Videos
Using the same tools and methods, you can not only upload full-length or feature-length YouTube movies to IGTV but also create short films that promote your entire production. You can upload multiple times to Instagram from a single YouTube video. This allows you to create a series of posts, each focusing on a specific topic from a large video, similar to splitting a text post into a series of Instagram posts.
Make It Easy
Using the same tools and methods, you can not only upload full-length or feature-length YouTube movies to IGTV but also create short films that promote your entire production. You can upload multiple times to Instagram from a single YouTube video. This allows you to create a series of posts, each focusing on a specific topic from a large video, similar to splitting a text post into a series of Instagram posts.
Make it Convenient
A final piece of advice for reusing Instagram is to touch meta. Try to post everything from Instagram feeds to Instagram stories, not just sharing information from other networks. This makes it easier for consumers to view the material in your feed, as many of them may spend more time typing stories than scrolling through your feed. Additionally, anything you share in your story can be kept in your story highlights and displayed as evergreen content at the top of your profile.
Put Quality Posts
Copying and pasting a good status into a scheduling application isn’t reusing social media information (although it’s technically possible). If you re-share very successful information, please make the necessary updates instead.
Pick a few sentences that stand out from your blog posts, videos, or interviews. Use your quote as a tagline for every social media post you make. Even if you only offer one resource, quotes from celebrities and influencers can be great soundbites to drive clicks on many posts.
Create a Twitter Moment that combines User Generated Content (UGC) or useful resources posted on your network and promote it to drive traffic. Sorting and grouping can increase its potency and effectiveness.
Update past popular blog posts with new content and mention updates when sharing on social media.
