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What is a restaurant customer loyalty program?
Originally, the quality customer loyalty program apps for restaurants were the paper punch-card, where whenever you purchased a coffee the staffer behind the counter punched a hole in your card and upon 9 stamps, your 10th coffee was free. While this technique wants to be extremely popular among restaurant owners around the world, it quickly becomes defunct. Why? Because it does not provide the restaurant owner with any information about their loyal customers’ spending habits, preferences, or demographics, which is important for knowing the proper message to deliver to every customer, at the proper time. We live during a digital age, and customers expect convenient solutions. This suggests they do not want to stress about having to hold around paper or plastic punch cards anymore (which they typically lose or ditch anyway).