The Specificity of Restaurant Marketing
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First, caterers must consider that restaurant’s products and repair their customers could not smell, taste, see, or feel before purchasing. Therefore, the marketing concept within the hospitality industry is different from the marketing concept within the production or sales industry. So, the way to keep them coming back?
If your restaurant providing to your guest good restaurant service or a delicious meal that surpassed guest’s expectations, he or she is going to become your satisfied customer, and consequently your restaurant loyalty app.
To understand the difference between a satisfied and constant customer get yourself conversant in basic groups of clients:
· Unhappy customer – who will leave a restaurant and appearance for an additional restaurant that will fulfil his or her needs better – hopefully without insult.
· Satisfied customer – a guest who is satisfied with the merchandise or service but is open for next better opportunity.
· Loyal customer – a guest who will always come to your restaurant no matter the competing restaurant's offers.
