The global bodybuilding supplements market comprises products that aid in building physique and muscle, while also enhancing body strength and stamina. Protein powders, pre-workout supplements, creatine, BCAAs, and other products support muscle growth and repair. They provide essential amino acids and nutrients required for lean muscle building. Rising health consciousness and growing participation in fitness activities have increased the demand for bodybuilding supplements.
The Global Bodybuilding Supplements Market is estimated to be valued at US$ 22.31 billion in 2024 and is expected to exhibit a CAGR of 8.0% over the forecast period between 2024 t0 2031.
Key Takeaways
Key players operating in the global bodybuilding supplements market are Glanbia plc, Abbott, GSK, Amway, Nestlé S.A., MusclePharm., BA Sports Nutrition, CSN, AMCO Proteins, DYMATIZE ENTERPRISES, LLC., CytoSport Inc., Iovate Health Sciences International Inc, RSP Nutrition, GELITA AG, Hoogwegt., Mondelez International group., QuestNutrition & WorldPantry.com LLC., and The Bountiful Company. These companies offer a wide range of supplements and focus on new product development.
The growing demand for bodybuilding supplements, especially among young individuals, is another key factor driving the market. Easy availability through both online and offline sales channels has made supplements more accessible. Social media promotion by celebrity influencers and athletes has further popularized their usage for building physique and athletic performance.
Global expansion strategies undertaken by major market players through mergers, acquisitions and partnerships have also augmented the market reach. Establishing production and distribution facilities in developing regions allows companies to tap into new customer bases and strengthen their market position globally.
Market Drivers
Rising health and fitness trends have promoted the concept of building strength and muscular physique through targeted weight training routines and specialized nutrition plans. This has boosted the demand for dedicated bodybuilding supplements that support muscle growth and definition. Moreover, easy access through e-commerce platforms and affordability of supplements has made them a popular choice for body enhancement and sports nutrition requirements.
Geographical regions-
Currently, North America accounts for the largest share of the Global Bodybuilding Supplements Market Size in terms of value. This is attributed to factors like rising health awareness, growing adoption of active lifestyles, and strong distribution network of supplement brands in the US and Canada.
Europe holds the second position and is expected to witness steady demand driven by increasing gym memberships and focus on appearance and fitness enhancement across countries like Germany, UK, France and Italy.
The Asia Pacific region registers the fastest value growth led by India, China, Japan, and other Southeast Asian economies. Rapid urbanization, rising spending capacities, and growing participation in sports are fueling the uptake of supplements in this high potential geographical region.
Fastest growing region for the Global Bodybuilding Supplements Market
The Asia Pacific region is poised to be the fastest growing geographical market for bodybuilding supplements over the forecast period between 2024-2030. This consistent expansion can be credited to favourable economic and demographic factors prevailing across developing Asian countries.
The large millennial population is increasingly embracing healthy lifestyles and prioritizing looks through regular exercise and supplements usage. Rapid digitization has enabled easy access to fitness content and global brands through e-commerce platforms as well. Significant improvements in discretionary incomes offer headroom for premiumization in this category.
China and India together account for over 60% of Asia Pacific's population and are estimated to contribute more than half of the region's supplements value in the coming years. Their rising health awareness, cultural influence of western fitness trends and emerging middle class will continue accelerating Asia Pacific market growth.
