Several studies have concluded that natural antioxidants are beneficial in improving health issues such as cardiovascular disease, diabetes, and other no communicable diseases (NCDs). Antioxidants are primarily used as preservatives in the food and beverage industries. However, the exponential growth of the global population is expected to increase its demand in other industries such as pharmaceuticals and animal feed.
Because of the high number of undernutrition cases in Asia-Pacific, there is a high demand for antioxidant supplements. Farmers are also encouraged to feed antioxidant-rich fodder to their cattle in order to increase milk yield. The increasing use of natural antioxidants in nutraceuticals is expected to result in increased market share. Sales of natural antioxidants for use in nutraceuticals, food, and beverages generate revenue.
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