Having a good landing page will really help you improve your business and also build a solid relationship with your target audience.
So let's get started.
WHAT IS A LANDING PAGE
landing page or lead page can be definedas a single web pagecreated in response to clicking on a search engine optimized result, marketingpromotion, marketing email, oronline advertising campaigns.
In simple term, this is a bridge page thatdirects you from one website toanother.
WHAT ARE THE USES OFLANDING PAGE
Landing page has becomea foundational element of online and offline marketing and should be used by everyoneto boost their business regardless of industry or engagement type. Some of the uses of landing pages include
· landing page can helpdrive traffic to your website or campaign
· landing page can be usedenroll customers to your email newsletter
· landing page is perfectto promote your new product launch
· landing pages can promote your freebies such as eBook, software etc.
· landing pages are usedin every ad, PPC or offline, to lead people to a place to get more info
· landing page can be usedas a personalized destination in the resource boxfrom a guest blog post
· landing page can be usedto offer Facebook users a printable coupon
· landing pages can beused to personalize your social media profilelinks
landing pages offers somany more important properties to help improve your status in the online marketing world.
HOW TO CREATE A LANDINGPAGE
1.Choose a Landing PageBuilder: There are a great deal of landing page builder out there, and every onehas its own extravagant accessories. Whichone you pick will rely upon your organization, your objectives, and yourexpertise level.
In case you're simplybeginning, pick a page developer with preloaded landing page layouts that willmake it a lot simpler to plan a powerful landing page.
Example of landing pagebuilders include:
· Leadpages
· Builderall
· Unbounce
· Elementor
· And so many more.
2. Create a high valuecontent for the landing page: This simply means your landing page must contain impactful message that convince your targetaudience to want more, it must have the following
· A Powerful Headline: A headline is where everything beginsinterest, attention, and understanding.
· PersuasiveSubheading: If the headline makes the visitorlook, then the sub headline should make them stay.
· Have EnticingPicture: Visual content is an essential component of landing pages thatwork. In fact, the brain processes images 60,000 times faster than text. Thismeans that visitors will be affected by theimages on your landing page immediately.
· Contact details: Majorityof landing pages have multiple methods of contact,including a phone number, a physical address, an email address, and a contactform.
· A Powerful Call toAction: To create a high converting landing page, this is the mostimportant element of all is the call toaction.
3. Keep Things Simpleand Easy to Understand: One of the serious mix-ups a greatdeal of item websites make is to pack however much they can into theirlanding pages. Indeed, they get a ton ofitems before you, however it's confounding and overpowering.
The less complex yourlanding page plan, the simpler it will be foryour guests to explore, and afterward convert. So get to the point.
4. Use a Sales PitchVideo: Video is becoming theway people consumer information. In fact, by 2020, video will make up 80percent of global internet traffic, accordingto Cisco. And YouTube is the second most popular searchengine behind Google.
So, if you want to movepeople down the sales funnel (and if you want your landing page found onYouTube), you’d better include a sales video.
5. A/B Test Your LandingPage: When you have yourlanding page set up, don't simply allow it to stay there. Take a gander at you measurements to perceive how it's performing.
Is it true that you areseeing the quantity of changes you anticipated? If not, where are individuals getting lost?
Accumulate data on your landing page's presentation byseeing Heat maps, scrollmaps, and userrecording sessions to check whether there's anyopportunity to get better.
BENEFIT / IMPORTANCE OFLANDING PAGE
Landing pages havespecific benefits that set them apart from a business website and make them aneffective leadgenerating and marketing tool.Landing pages provide the following
· They leave a good first impression
· Landing pages helpsgenerate leads and conversions
· Landing Pages Improve Brand Awareness
· They help you buildcredibility
· They can be tested
· They increase yoursearch traffic
· Landing Pages DirectlySupport Your BusinessGoals
· Landing Pages GenerateData and Insights
· Landing Pages Can GrowYour Email List
THANK YOU.
