kefir, is a fermented milk drink similar to a thin yogurt that is made from kefir grains. It is a thick curd like dairy product that looks like cottage cheese. Some varieties of Kefir are also made with rice instead of yogurt. Whatever the case, these products are rich in probiotics like acidophilus and healthy bacteria.
Kefir can come in many forms and are often used in different cuisines. Kefir milk can be used plain, as a top for cereal salads, smoothies, or other applications. It can also be used as a good substitute for buttermilk or sour cream in baking recipes. Water Kefir can be easily made with water or with only water to remove some of the whey, creating a very thick, high quality kefir from fermented water. This is a great option to try if you are a low calorie diet, as kefir will cut the calories you take in when using it as a milk replacement.
Market Dynamics
Increasing production of milk is expected to propel growth of the global kefir market. For instance, the USDA National Agricultural Statistics Service (NASS) estimated November 2019 U.S. milk production at 17.440 billion pounds, 0.5 percent higher than November 2018. Moreover, launch of kefir products is also expected to aid in growth of the market. For instance, in November 2020, Biotiful Dairy launched new kefir yogurt range in the U.K.
Potential of kefir as a Protective dietary supplementation against viral infection is expected to offer lucrative growth opportunities for players in the global kefir market. For instance, in November 2020, researchers from Molecular Biology Unit, Department of Zoology, Faculty of Science, Alexandria University, Egypt and Saud University, Riyadh, Saudi Arabia, reported that Kefir and kefir derivatives can suppress viral activity by modulating immune-system responses and/or causing disruption of viral adhesion. Moreover, the study highlighted the potential use of kefir (and its byproducts) as an inhibitor of expression of proinflammatory cytokines in COVID-19 patients.
However, increasing preference for vegan food is expected to hinder growth of the global kefir market. For instance, according to The Vegan Society, the number of people consuming only vegetarian food in the U.K. increased from 276,000 in 2016 to 600,000 in 2019.
Completive Analysis
Major players operating in the global kefir market include, Groupe Danone, Lifeway Foods Inc., Nourish Kefir, Fresh Made Inc., Babushka Kefir, Valio Eesti A.S., Litehouse Foods, and Hain Celestial Group.
September 2019: Lifeway Foods, Inc. demonstrated several new offerings and bestselling favorites including New Kefir Minis and Plantiful Kids Line at the Natural Products Expo East 2019 in Baltimore, Maryland.
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