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Mezcal Market To 2021 Record Stellar CAGR During Forecast Period
Mezcal Market To 2021 Record Stellar CAGR During Forecast Period
The global Mezcal market is set to see stellar growth in the period between 2019 and 2027. It is set to chart an impressive 13% CAGR in this period, creating sizeable growth opportunities for players to dabble with. It will also contribute to bringing the market worth up to USD 738 million by 2027. It is a…

The global Mezcal market isset to see stellar growth in the period between 2019 and 2027. It is set tochart an impressive 13% CAGR in this period, creating sizeable growthopportunities for players to dabble with. It will also contribute to bringingthe market worth up to USD 738 million by 2027. It is a steep rise from 2019 to2027.

The market is slightly fragmented and prominent players include BacardiLimited, Craft Distillers and Familia Camarena Tequila, among many others.

Changes in Taste towards Premium Beverages and FoodItems Driving Demand in the Market

There is an almost palpable shift in demand from consumers andmanufacturers have been swift in catching it. People are more conscious ofhealth than ever and improves palettes are helping them shell out more moneythan ever before.

mezcal market product

 

Besides, this is the kind of an expense-preferences combination that isnot changed easily. Moreover, since the community is strong and growing at asteady pace, reputation of this market will be brawnier than ever. It comes asno surprise then that the market landscape is witnessing big playersdiversifying their product catalogue, dabbling with organic and all naturaldrinks in particular.

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Tequila to be the Highlight of the Market, GivingRise to New Trends in Consumption

Traditionally, tequila has been a drink that is consumed in the form ofshots but recently, a new trend has shot up in the Mezcal market where it isshown that it can be sipped to be savored. Thus, a 100% agave tequila is seeinga rise in demand as never seen before. And, this in drink in itself hasattracted a new class of drinker – that opt for luxury, premium paletteproducts over convenient price points. Besides, plenty of celebrity endorsementis pouring in, which is contributing positively to tequila, and thereby Mezcalmarket.

Asia Pacific Excluding Japan to be an AttractiveRegion Creating Untapped Opportunities of Growth

In the Global Mezcal Marker, a regional break down of overall growthshows North America will hold a dominant position owing to a refined paletteand high levels of disposable income.

However, it will be Asia Pacific Excluding Japan (APEJ) that willproject a high growth trajectory, owing to a massive shift in a taste for avery new segment of consumers who are seeing a rise in disposable incomes,owing to great economic performance of their respective nations. Besides, theseis rapid urbanization and westernization propelling people to inculcate awestern palette and dietary pattern. To add to this, there is awarenessregarding opting Mezcal beverages over alcoholic drinks that is contributing togrowth in the global Mezcal market positively.

Moreover, good economic performance by economies in the region, coupledwith rapid industrialization is boosting investor faith in the Mezcal market.

The above mentioned information is obtained from a TMR report titled, “MezcalMarket (Product:Mezcal Joven, Mezcal Reposado, Mezcal Anejo; Concentrate: 100%,Mix Tequila; Sales Channel: HORECA, Specialty Stores, Modern Trade, OnlineRetailers, Other Sales Channels)-Global Industry Analysis, Size, Share, Growth,Trends, and Forecast, 2019-2027”.

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