Factors such as rising smartphone penetration and digitalization across countries, as well as rising adoption of urban culture and an increasing working population, are driving the market. Such business models benefit greatly from the use of a mobile application. The growing number of smartphone users, particularly in countries such as the United States, India, and China, among others, is driving Hyperlocal Services Market growth.
India has the highest mobile data consumption rate in the world, with 12 GB per user per month, and the country adds up to 25 million new smartphone users every quarter. Furthermore, the global digitalization process has accelerated, particularly in the aftermath of the COVID-19 pandemic, and this is expected to propel market growth. Furthermore, various governments' digitalization strategies, such as Singapore Digital and the Philippine Digital Strategy (PDS).