Advantages of Social Media for Companies
With method and planning, social media is a powerful tool for companies.
They are "networks" and "social", so what is obvious and significant about them is that they allow brands to interact directly with potential customers, have intelligent conversations. In each social network, your company can generate an audience, and not just any audience, but the right one. What do I mean? There are many people on the Internet.
What makes you think that any audience is suitable for your product or service? Only if your Facebook followers share certain traits that make them potential customers are they really your audience. And only in this way what you do there will affect your online sales.
You may have heard it: "he who covers a lot of little squeezes". Identifying your ideal client will allow you not only to conquer that suitable audience but also to do so in the networks where it is really located.
Or do you think that your audience is on every social network? If you think so, please tell me what your Pinterest username is. We are not all there, we are not all in every nook and cranny of the Internet! And your company should only invest resources where your caravan passes.
The opposite is wasting money. In networks like Twitter you can also "listen" to what they say about you and what they say about the competition, to help you determine what you are doing well and what deserves your attention and vision.
Another benefit of the presence of companies in the digital social environment is being close at the right time, because 60% of people carry out research on the Internet before making a purchase. If your brand provides the correct answers, then your potential consumers will consider your product or service their choice. Keeping the profiles of each platform updated and linked to your website, which is your main digital asset, sends a constant signal that your brand is active and current, which increases the trust of your audience.
The concrete results are the north of all network management for companies, and creativity is a not inconsiderable extra. These platforms were designed to entertain people, so getting their attention is quite a challenge. Fortunately, we have many formats and options to achieve this: we can use images, videos, additional material or whatever comes to mind.
According to a study, 72% of businesses with a presence on Facebook and Twitter claim to have increased their sales thanks to the use and dissemination of content through them. In addition to increasing the sales of your business, networks make it possible to retain your existing customers.
You can implement a benefits program, offer useful materials, answer their questions with personalized videos or simply be attentive, with a birthday greeting or a gift to your promoters. Pampering those who already know your product and sing it out loud is key.
In short, social media and social media marketing will allow you to better spread your business, connect with new customers and build a better relationship with them. But networks are only a tool.
And the Internet is a toolbox. And to help your business, it is essential to understand how the box opens, what tools it contains and how you will do the work. Y
