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Manage your leads correctly
Affirming that less is more is correct as long as those leads that are captured prevent the sales team from wasting most of their time talking to people who will never buy. How is it avoided? Allowing the focus to be on quality significantly increases the chances of turning a potential customer into an actual sale. In addition to opening the door to those resources spent in the acquisition of said prospects, they are amortized when they become clients.
Avoid using hashtags as a quality strategy
While the use of hashtags can benefit a strategy, it does not mean that they are infallible tools for attracting quality prospects. On the contrary, the most advisable thing is to do the work of defining the type of topics, calls to action and content that resonate best with consumers and make the pertinent adjustments both on the web and on social networks, or other media, in which you have your company presence.
Make quality and quantity strike a balance
Although the success of a campaign is usually measured in quantity by marketing teams, you should not forget that the sales team focuses its attention on quality. For this simple reason, it becomes essential to achieve a proper balance between the qualitative and the quantitative aspect.
For the balance to work, both departments need to change the way they look at the big picture and see the two metrics as critical and indispensable to the success of a campaign. Being a reality that one cannot function properly without the other.
Other settings that will increase your conversions
As a last point, it is important that your team evaluate what other adjustments to make to obtain quality leads . The first step would be to give the content a twist to make it better targeted. This is important since, for example, there are multiple companies with successful blogs to which they generate a large amount of traffic, but unfortunately only a few translate into qualified leads.
Our recommendation? Make your teams understand where their traffic goals don't align with their conversion goals. This will help them avoid wasting time creating content that does rank but doesn't make money.
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