When you get web application development services, there are multiple aspects to keep in mind. Designers and developers need to consider the user experience, performance, and scalability of the web app in addition to many other considerations. These elements will vary depending on the project, but all developers should keep certain best practices in mind at all times. In this article, we’ll discuss some of the top web app development best practices you should be aware of and why they’re important to know about as you develop your next project.
1) Create Strong CTAs
CTAs are important because they drive engagement and conversions. Your CTA should be specific and directly relate to your product or service. For example, a travel app will likely want its CTAs to read Sign Up or Buy Tickets. It should be clear why people would click it and what they will get out of it.
If a reader does decide to click, make sure you have an easy way for them to do so (for example, if your CTA is in a list of information, consider allowing them to click on it without leaving that list). While some companies focus on eye-catching buttons that try too hard, you want your CTAs to be simple but inviting.
2) Fast Loading Time
We know, as a general rule of thumb, that on average it takes about two seconds for a user's brain to process visual information. This time is even less on mobile devices. If your website takes longer than 3 seconds to load, users will have no patience. Every second your page takes to load is one more second they spend looking at that spinning wheel icon before they close your page in frustration and go somewhere else. With speed getting increasingly important on every platform, making sure you keep things fast is an important best practice.
3) Mobile Friendly
A responsive website is one that automatically changes itself based on what device is being used (desktop, tablet, or phone). If you’re not sure whether your website is mobile-friendly, test it. Go online and enter your URL. If you see a version of your site that’s difficult to read or use on a small screen, then it isn’t mobile-friendly. Mobile-friendly websites are critical for both search engine optimization and visitor engagement.
4) Easy Navigation
One of your first steps when website designing services is creating a navigational structure that is easy for users to find what they are looking for. A common user experience mistake made by companies new to website design and development is making it difficult for users to get around their site without getting lost. These tips will help you keep your users on track and on-site: Make sure that each page within your site has an easily identifiable URL. It should be clear from its address alone what content is located there.
5) Email Marketing
Email marketing is one of your most powerful and cost-effective methods for acquiring new customers. According to the Email Client Report, 89% of all B2B marketers used email marketing in 2020. And, when done right, it can be a highly effective way to get leads and sales. But that also means that doing it wrong has a huge impact as well—you could potentially turn off new potential customers or end up wasting your money. That’s why you need web application development best practices when using email marketing so you can send better emails that convert into more business.
6) Color Scheme
A color scheme (or color palette) is a set of colors that are used together, usually in a design. Color schemes can affect everything from how your message is received by your readers and viewers to what they remember about your content. A well-defined color scheme not only reinforces your brand but also makes it easier for people to understand and remember what you're trying to say. The user interface (UI) of most websites follows a typical pattern: black or dark text on a light background or vice versa with white text on a dark background.
7) Social Media Optimization
One of the social media’s major draws is that it gives businesses a way to connect with their customers and get feedback. Social media optimization (SMO) isn’t just about writing posts or sending out tweets—it’s also about listening. When you post on your company's Facebook, Twitter, and Google+ pages, include hashtags, set up search terms for Google+, comment on other blogs using those same hashtags and keywords, follow related accounts on Twitter and Facebook, etc. The more people talk about your brand online and pay attention to what you say on social media platforms, the more SMO benefits you'll receive.
Conclusion
Using a web development company is a great way to ensure that you are getting your money’s worth. When you know exactly what you want, it makes sense to use a team of professionals with experience who can do everything in their power to make sure it gets done right. There is nothing worse than overpaying for something or not getting what you asked for. Hiring top web development agencies should be part of any serious project, whether it is on a large scale or just an exploratory stage. These are six best practices that will make sure your website has everything going for it and will help generate new leads and revenue opportunities for your business.
