PPC is one of the most powerful sources to drive traffic to your website. It generates leads, boosts conversion rates and reduces the need for additional resources. As the world of online marketing continues to evolve, so do the best practices for managing PPC Services campaigns. What worked well a few years ago may not be as effective today. To stay ahead of the curve, it’s important to keep up with the latest PPC management best practices.
1. Focusing on CTR
One of the most important aspects of pay-per-click (PPC) management is click-through rate (CTR). CTR is a metric that measures how often people who see your ad actually click on it.
A high CTR is essential for a successful PPC campaign because it means that people are interested in what you are selling. It also helps to improve your quality score, which is a factor that determines how much you pay per click.
There are a few things that you can do to improve your CTR. First, make sure that your ad is relevant to the keywords that you are targeting. Your ad should also be well-written and attention-grabbing.
You can also use negative keywords to exclude people who are not interested in your product or service. This will help to improve your CTR because you will be targeting a smaller, more relevant audience.
A good digital marketing agency makes sure to use all of the available ad extensions. Ad extensions give you more space to include additional information about your product or service, which can help to improve your CTR.
2. Utilizing cost per click (CPC) bidding for branding programs
CPC bidding can be a great way to manage your branding programs, especially if you have a limited budget. By setting a maximum CPC bid, you can ensure that your ads will only be shown when they are likely to be clicked on by users.
A digital marketing company should keep in mind when using CPC bidding for branding programs:
- Make sure that your ads are relevant to your target audience. This is the most important factor in determining whether or not your ad will be clicked on.
- Set realistic CPC bids. If your bids are too low, your ads may not be seen by many people. If your bids are too high, you may end up spending more than you intended.
- Test different CPC bids to see what works best for your program. You may need to experiment with different bids before you find the perfect one.
3. Keeping up with geotargeting
If you manage a PPC campaign, you know that geotargeting is important. Geotargeting allows you to target your ads to people in specific locations.
There are a few different ways to do geotargeting. You can target by country, by state or province, by city, or by zip code.
You can also use negative keywords to exclude people in certain locations from seeing your ads. For example, if you only want to target people in the United States, you can use the keyword "USA" as a negative keyword.
Keep in mind that geotargeting is not an exact science. People may be searching from different locations than where they actually are. For example, someone may be searching for something from their home country while they are travelling abroad.
As a result, it's important to monitor your campaign closely and make adjustments as needed. If you see that your ads are being shown to people in locations that you don't want to target, you can adjust your keywords and settings accordingly.
Geotargeting is a great way to ensure that your ads are being seen by people who are actually interested in what you're selling. By targeting your ads carefully
4. A successful landing page uses visuals extensively
It is now time to look at how successful landing pages use visuals extensively. A landing page with a video is worth a thousand words, and that cannot be truer than in the case of an explainer video. It is one of the most powerful tools in a marketer’s toolkit and can help increase conversions by as much as 80%.
Aside from videos, using high-quality images can also help boost conversions. People are visual creatures and will respond better to images that appeal to them. Make sure to use images that are related to your offer and that are of good quality.
Another way to make your landing page more visually appealing is to use color psychology. Colors can influence people’s emotions and choices, so choose your colors wisely. For instance, blue is often associated with trustworthiness while yellow can signify happiness.
By using visuals extensively, you can make your landing page more eye-catching and appealing to visitors. This, in turn, can help increase conversion rates. You can get digital marketing services to get visually appealing landing pages.
5. Attention spans get shorter with video content
You’re probably familiar with the statistic that says the average person has an attention span of 8 seconds. Well, it turns out that’s not just an urban legend – it’s true!
If you think that’s bad, consider this: according to the same study, the average attention span for a goldfish is 9 seconds!
So what does this have to do with video content? Well, shorter attention spans means that people are less likely to sit through a long, drawn-out video.
Instead, they want something short, sweet, and to the point. That’s why short-form video content is becoming more and more popular. And it’s not just on social media – even TV commercials are getting shorter!
If you want your video content to be successful, make sure it’s short and sweet. Keep it under 2 minutes if possible, and focus on delivering your message in a clear and concise way.
7. Content Marketing will continue to be king of advertising
Content marketing will continue to be king in 2022. This means that creating high-quality, informative, and engaging content will be more important than ever before.
If you want your content to be successful, you need to make sure it is keyword-rich and optimized.
Visual content is also becoming increasingly important. Creating infographics, videos, and other types of visual content can help you to stand out from the competition.
Here are some top tips for managing your PPC campaigns:
● Set a budget for your PPC services campaigns and stick to it.
● Research your keywords carefully and choose ones that are relevant to your products or services.
● Write compelling ad copy that will entice users to click on your ad.
● Monitor your campaign performance regularly and make changes as needed.
● Test different approaches and see what works best for your business.
