Belsasar Lepe shines light on the importance of cybersecurity in the marketing sector. He expresses the need for marketers to move according to the need of the industry to mitigate risks.
1. Tell us about yourself and how you came to be in your current role as the CEO at Cerby?
I am a second time founder who originally started out as an engineer at Google and have been in the start-up space for over 15 years. When considering joining or starting a company, I look for a few key factors: a talented founding team, a solid TAM (total addressable market) and a problem that you can see potential customers for.
2. Can you tell us about your journey into this industry?
IT WASN’T UNTIL RECENTLY THAT I REALIZED THAT IN MY LAST SEVERAL ROLES, WHAT ATTRACTED ME TO EACH
RESPECTIVE ROLE WAS THE OPPORTUNITY TO ACCELERATE THE ACCESSIBILITY OF A CERTAIN TECHNOLOGY TO A NEW
DEMOGRAPHIC.
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