Broadlinc Launches New E-commerce Platform

Using a data warehouse in the marketing environment offers several advantages over alternative data analytics and storage solutions. Benefits range from inexpensive storage to flexibility, the option of enabling automation by centralizing data from several sources, and easy analysis.

Marketing and analytics teams can use data warehouses to combine data from a variety of sources, including Facebook, Google Analytics, and CRM systems like Salesforce, among others. Distributed file systems, such as the Hadoop Distributed File System (HDFS) are well-suited to large data sets.

Data warehouses use structured tables to make it straightforward to query the specific data you want to include in your analysis or report. The query language used in most data warehouses is SQL.