AI and Technology are central to effective marketing campaigns. Standard Insights specializes in AI as a Service marketing platform. Jerry Abiog sheds light on the product offerings while giving insights into his journey as CMO.
1. Could you tell us more about your role at Standard Insights?
I’m one of the co-founders and serve as the CMO. My primary duties are to build brand awareness for Standard Insights and its suite of products by educating business leaders who seek to leverage their first-party customer data to build their moat.
2. What is your company’s mission and vision?
Our mission is to be the global Standard on how successful businesses prioritize and execute their customer engagement from Insights gleaned from their data.
3. Tell us about your journey working with startups and finally leading Standard insights as CMO.
I left the corporate world in 2011. I started my own business helping software companies with sales and marketing initiatives. I’ve had good and bad clients. One of those bad clients was an AI/ML startup that failed. It bombed not because of the idea but of the execution. We focused too much on technology, not solving business problems.
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