Digital marketing mainly comprises Search Engine Optimization (SEO), Social Media Optimization (SMO), and Search Engine Marketing (SEM). We can say that it can be divided into three parts SEO, SMO, and SEM. However, Email Marketing and Affiliate Marketing have also become important components of digital marketing over the past few years. So, in digital marketing, we mainly deal with the following components:
· SEO
· SEM
· Email Marketing
· Affiliate Marketing
· SMM
Search Engine Optimization (SEO):
It is a process of improving the structure and content of your site and doing promotional activities to increase the traffic, and thus ranking on search engine result pages.
o On Page
o Off Page
On-Page SEO:
It refers to all the measures or methods used by website owners within their websites to increase the traffic and ranking of a website on search engine result pages. Within the website means you deal with such elements of SEO that are in your control, such as meta tags, technical tags, content quality, etc. So, there should not be any delay in resolving on page SEO issues to maintain and improve the ranking.
Off-page SEO:
Although Off-page optimization has the same objective of increasing traffic, it is different from On-page optimization. In On-Page SEO, we deal with the factors that are in our control, i.e., within the website, but in Off-page SEO, the measures are taken outside the site, which is not in the control of a website owner such as blog submission, article submission, forum posting, etc.
