Vue.ai Launches ‘Dressing Room’ by VueModel
We’re pleased to announce the launch of our newest product ‘Virtual Dressing Room’ by VueModel. The product — which is an individual offering within VueModel — is an engaging tool for shoppers that allows them to mix and match looks and visualise items on models that are most relevant to their body types, sizes and ethnicities, making for an extremely personalized and inclusive virtual dressing room experience in real time. Vue.ai serves 100+ global customers in the retail industry including ThredUp, Mercado Libre, El Corte Ingles and more.
Why Virtual Dressing Rooms and Why Now?
They’re pandemic-friendly
Despite vaccination efforts, we’re seeing second and third waves shape how retailers are adapting to the crisis globally. Retail is bouncing back, the same cannot be said for brick-and-mortar formats. eCommerce sales are still at an all-time high as customers find themselves shopping online in the convenience of their own homes. They still want meaningful and relevant experiences online. Virtual dressing room enable shoppers to do that in a frictionless manner.
They’re high touch, at scale
Recent surveys have shown that shoppers are 3X more likely to buy products when shown on models most relevant to them. Unlike a regular eCommerce experience, the Virtual Dressing Room gives shoppers an opportunity to become their own stylists, put together different looks and visualize outfits on models on a screen from anywhere in the world.
The ability to create a one-to-one personalized dressing room experience for each shopper also poses an advantage to the retailer. It helps them increase shopper engagement and basket sizes. The ‘try before you buy’ method also enables cross selling. It improves product discovery among different clothing categories, various collections within a brand and multiple brands in a marketplace.
They support both size inclusivity and diversity
By using this inclusive A.I. tool with diverse models, retailers can provide a relatable experience for their shoppers. Models can be chosen based on ethnicities and body types closest to the shopper’s preference. With the Virtual Dressing Room, brands can turn first time visitors into long term customers. They can provide a holistic shopping experience that leads to faster acquisition, and eventually, retention.
