What are Dark Patterns?
Dark patterns can be defined as methods that are used to influence and divert a user into doing a forced action that they do not want to do. Companies create these user interfaces to persuade users to make decisions or take activities they wouldn’t otherwise. For this reason, they are also known as manipulative designs or black patterns. The manipulative nature is characteristic of dark patterns in UX.
Dark patterns, also known as black patterns, are a popular choice of UX patterns amongst companies and brands. They use these super-optimized techniques to lure their visitors or users into acting in a manner that fulfils their wishes.
Most dark pattern designs require you to deceive your customers. If you continue to behave in a way that does not serve your customer’s interests, you will lose their attention. Soon they will be out finding another website, app, platform, or product. The use of dark patterns will account for a bad design. This bad design is enough to silently drive your visitor away, thereby affecting your customer loyalty.
Keep digging in our blog to know about types of dark patterns and why designers should avoid dark patterns;
