Tips to figure out if your Dental SEO Company is doing a Good Job
Several dentists across the globe have realized the importance of dental SEO Marketing. After all, SEO helps in increasing the traffic to your website and helps you in connecting with prospective clients. And since you are here it can be assumed that you are planning on either hiring a dental SEO company or you have already hired one but you aren’t sure how to measure their competency.
Ways to figure out whether your Dental SEO Company is competent
The truth is that all digital agencies claim to be the best and give you the results you desire. But very few companies that provide dental SEO services are actually able to deliver the desired results. Moreover, you need to ensure that you hire a company that possesses expertise in dental marketing. Dental digital marketing is slightly different from marketing for other businesses. You need to adhere to the HIPAA guidelines.
Moreover, you need to maintain the balance between providing accurate and relevant information in a serious and timely manner while engaging in an amicable way with your clients. Thus, there is simply no space for error. Many professionals struggle with the problem of figuring out whether their SEO company is doing its job correctly. The following are some ways of figuring out whether you’ve hired the right company or not:
1. Audits and Reports
Most SEO companies will provide you with a website audit as well as a competitor analysis. However, it is important they provide you with the activities that they’ve done for you once the process has started. Your Dental SEO Company should provide the following reports:
i) Keyword Ranking: This report helps track your position for finalized keywords. In case the rankings decline, you can then identify the fault in your strategy.
ii) Competitor Ranking: This helps in keeping an eye out for your competitors.
iii) SEO Analysis: The Company must provide reports about link-building, page traffic, page-speed insights, and conversion rates.
2. Time Required
It is common knowledge that SEO is not a quick strategy. In fact, if a company offers quick results then you should be wary of them. The right Dental SEO Agency will explain the timeline required to achieve the expected results at the very start. However, this also does not mean that you must wait for the results forever. It is understandable that you won’t jump from #90 to the top position within 3 months. However, you should see at least some improvements in your ranks.
3. Keyword Research
Researching keywords is an important SEO marketing strategy. Choosing the right keywords is of utmost importance, especially for local SEO. Local SEO is very important for dental clinics as people around your vicinity are much more likely to visit you than people across the state. Hence, your agency must bid on the right keywords to help you in attracting new patients to the practice.
Conclusion
Genuine and trustworthy companies that provide SEO services for dentists will not hesitate from presenting tangible evidence of success. They will provide timely reports to track the progress of the campaign. Even if some keywords are not doing well, they will change the strategy accordingly and implement those changes.
