Small brands are corporations that are in a partnership or sole proprietorship and have limited presence comparatively with large brands. Therefore, their marketing strategies of them surely differ from big brands. Taxi advertisement, also known as cab a...

If people are gathering at once place to chill, travel, meet with friends, business meets, etc, then it is for sure a great opportunity for brands to be promoted. This concept has given a rise to the term ‘Airport Advertising’ or Airport Branding.

The growth of cinema in India decides the growth of cinema advertising. What you remember the most is the films or the impact of theatre advertising leaves on you. Well, theatre does put a lot of effort so that you at least get a glance at cinema advertis...

OTT advertising platforms have emerged as an impeccable broadcaster. OTT advertising companies are using an OTT advertising platform as form of marketing in India. They offer various types of services. Video on demand (VOD) and live streaming have become...

Advertisements on cricket grounds undoubtedly capture the attention of those who are sports lovers. Therefore it is a golden opportunity for businesses that are in the sports industry. They get a ready-made audience available in one place. The sports ease...

Ads on a car in India hold huge potential to serve the goals of marketing. If use optimally brands can make huge benefits from it. This will contribute to the revenue generation of the company. Ads on cars lead to recalling brand name or logo as big and...

Television advertising in India is one of the expensive modes of marketing. Even working with television advertising agencies adds to the cost. Therefore, brands try their best to save costs. Hence they invest a lot of effort in making television advertis...

When it comes to sports and brands, people have similar feelings about both. Brand evangelists overly aggressively argue for the players or teams they adore, just way sports fans might debate for hours about their favorite athletes and games.

Digital PR services make readers aware of all the latest activities of a company. A digital PR company has the skills to collect relevant information. Digital PR consultant takes care of the image building. An online PR company forms altogether a new iden...

Sports marketing trends change according to the year we are in. The trends that were in use ten years ago may not be the ones we are using today, because humans are fickle and their taste changes very often.

Influencer marketing platforms have changed the way consumers buy in many ways. What creates the difference is the way the influencer marketing company presents. They introduce the new trends to the peeps. In the same way, they generate new needs for the...

Digital PR services make readers aware of all the latest activities of a company. A digital PR company has the skills to collect relevant information. Digital PR consultant takes care of the image building. An online PR company forms altogether a new iden...

Airport advertising is an evolving sort of advertising and trending everywhere on the planet. Airport advertising is usually pursued by brands to succeed in bent the utmost number of civilians out there. Hoardings, Flex, LED panels are getting used.

Television advertising in India is the best-suited advertising option. Television advertising in India is preferred because it comes at affordable rates. For Television advertising in India, rates vary according to time duration. Television advertising in...

Outdoor media advertising is also referred to as out-of-home advertising. The importance of outdoor media advertising lies in its benefits, which include: Outdoor media advertising can deliver a relevant message to the mass/targeted audience with ease and...