As an App expert professional, I have certain things to share about new App analytics tools, so it must come as a surprise to no one that I enjoy these tools thoroughly, particularly on different platforms. While I’m not as expressive as other people I know, I search these App analytics tools to be beneficial, unique, and they’re absolutely great at expanding their salient features.
Thereby how many analytics tools you require for an app, primarily much will depend on the app store that your app is effectively launched, along with pricing and level of analytics that is vital for your app which can be great by the category/type of app it is.
Factors which should you evaluate when choosing the right app analytics tool
- Key metrics you wish to measure
- Team Expertise
- Pricing
Altogether we suggest selecting 2-3 tools from the list of most familiar App Analytics tools outlined respectively below.
Vital Google Play Console
This popular Google Play Console reporting is the best starting point which is available for all apps launched on Google Play. Moreover, these Google Play Console statistics permit you to see key metrics like the number of app users, uninstalls, app ratings, and conversions also in addition to Android app vitals like stability, permissions, render time, battery with crash data that is wholly linked to pre-launch reports. Primarily there are also user acquisition reports that illustrate app retention based on acquisition sources.
More importantly this GP Console provides release tools like a release dashboard thereby you can track new releases and monitor metrics. With this feature, you can also stage rollouts so that you can catch and actively fix issues in batches before moving on to a bigger group. Also, their business growth tools comprise store list experiments, Google Ad campaigns, acquisition reports, translation services and a subscription dashboard.
iTunes Connect
It is enumerated that iTunes Connect reporting is a quality starting point that is available for all apps launched on iOS App Store. Moreover, this App Analytics allows you to measure user engagement, marketing campaigns, and monetization for your iOS and tvOS apps with aggregated metrics respectively as app store impressions, product page views, app units, sales, installations, sessions, and much more.
Importance of Firebase
Firebase is familiar because of its high number of products and uses cases. It’s wholly built on Google infrastructure and scales automatically, which is beneficial for apps of all sizes. It provides a generous free version and a more advanced pay-as-you-go plan.
They are most beneficial which uses smooth onboarding flow by giving users an intuitive sign-in process, a customized welcome back screen to develop a positive, personalized experience for each user, also a progressive roll-out to test out the latest features, an option to add in-app chat, and ad optimization based on user behaviour. This key product has a lot to offer, so it’s worth and good checking out to see if the pricing and level of sophistication make sense for your valuable product.
Mixpanel
This reputed Mixpanel is an intuitive app analytics system that offers clear visualization of all your app-related activity. By using this tool, you can collect key user data like conversion, engagement and retention in real-time across all valuable platforms. You can simply identify trends through advanced tools like look-alike modelling and actively optimize testing through real-time product experimentation and messaging.
Amplitude
This popular tool has a full-service analytics platform that provides numerous features at 3 different price points, one of which is wholly free. The basic features comprise core analytics, custom dashboards, team communication, unlimited data retention, APIs and integrations, and best compliance security.
There are more advanced features that are available with the monthly payment subscriptions like behavioural reports, monitoring and automation, in-app chat and top advanced security options.
Important metrics which do app analytics tools track
- Number of downloads and installs
- Number of active users – Daily Active Users (DAU) & Monthly Active Users (MAU)
- Average session length
- Retention rate
- Churn rate
- The average revenue per user (ARPU)
- Conversions for your key funnels
- User cohorts
- Return on investment (ROI)
- Lifetime value (LTV)
Facebook Analytics
Facebook Analytics provides a variety of people-first analytics like offering data on user journeys, segments and demographics. There is a high number of features available for attracting new users, building products and growing revenue.
More importantly, FB Analytics works with Facebook Pixel, SDK for iOS and Android, Pages, Messenger and more, for a seamless setup. Amazingly the tool is free with a monthly cost for full-suite features.
Localytics
Localytics does a professional job of offering insights for deeper personalized user understanding. It offers insights that assist you to measure engagement effectiveness, preventing churn, driving conversions and understanding uninstalls. It immensely personalizes engagement through localization and omnichannel engagement through great features like in-app notifications and contextual messages.
As you can experience there are few viable options when it comes to selecting quality app analytics tools. Altogether this gives you a nice idea of where to begin and how to prioritize your requirements.
Also, remember that there is no one size fits all approach when it comes to mobile apps, so use the above tips to actively get started and keep exploring other key solutions that will professionally serve your app product and your business goals and key objectives.
