When you break down the digital marketing "game," search engine optimization (SEO) and social media are two pieces of the puzzle that make it complete. Your business needs both on its side if it's to get a steady flow of traffic to the site of your business. While SEO can be improved via social media posts, social media accounts are best suited for boosting SEO because they can help to give potential customers meaningful information about your brand or product, which SEO could then use to develop well-crafted content aimed at ensuring your company comes up higher in search results.
Why SEO is So Important
Search Engine Optimisation (SEO) is a vital part of marketing your product locally or globally on the web. Developing an effective strategy and implementing it correctly can improve your search engine results page (SERPs) rankings. This, in turn, will increase your visibility to real customers who are looking for products like yours. However, it isn't always easy – there's usually quite a bit of competition out there who want to get noticed too!
As we all know, there are many numbers and statistics out there. Putting them into perspective is what helps us make our work better.
How Social Media Affects SEO
One of the most common questions we receive about social media and SEO is, "Will social media improve my Google rankings?" Note that when it comes to social media and link building. However, there's been no direct evidence that links from a site like Facebook or Twitter will directly improve your rankings. There are still many ways in which these platforms can indirectly contribute to having a solid digital presence, especially on sites like Facebook, where you can share content freely and effectively related to links, photos, videos, etc.
Social Media SEO Best Practices
As you know, content attracts visitors, and SEO provides keyword optimization. A solid group of people follows you around from social media via the channels – Twitter and Facebook, to name a few - to your website back and forth, working together with SEO to get you some results. With your social media on top of that, you have a good deal to work with.
- Prioritize Quality over Quantity
SEO is not a guessing game. You need to give your audience something that really stands out, and SEO happens to be overly dependent on the quality of the user experience. Undoubtedly, this activity has been undergoing some critical transitions in terms of its orientation towards the quality of content versus quantity! It won't work if you are just creating content with keywords in mind.
- Make it easy for social users to share your content
The power of social sharing is invaluable when it comes to publicizing your content, whether you're searching for more followers or trying to get a wider reach. These days, people are constantly pretty busy tending to and attending to their various internet accounts, so they can start sharing your content with their followers instantly if they want (and have the time). There's no effort necessary on your part, and it reaches a potentially larger pool of people who can benefit from what you have posted.
- Stay Active
Social media opens the door to nurturing excellent relationships with your target audience, often allowing connections to happen in the most organic of ways. But you don't have to sit around and wait for those moments – you can start the conversation yourself. Engage people by asking questions that are helpful and give your followers something they're interested in. If you take a proactive approach to social media and show people that you care about them, you stand a chance of eliciting that same kind of loyalty from others!
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