New Tealium and Meta Report Highlights
Tealium and Meta’s report highlights the critical role of digital leaders in steering their organisational ship amid the tides of marketplace change. Executives that anticipate the impact of upcoming regulatory changes and future-proof their organisation can capitalise upon the market opportunity that awaits. For example, adopting a customer data platform (CDP) that enables data protection, whilst enriching customer profiles can give companies the competitive edge through building CX innovation capability. This is especially important as brands brace for a cookieless future amid an increasing volume of online consumers.
In Australia, 83% of consumers have expressed concerns over cookies that monitor their online activity for targeted marketing. Coupled with scepticism of inauthentic experiences and an increasing demand for omnichannel personalisation, consumers now expect seamless and tailored experiences at every touchpoint throughout their buying journey.
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