People download apps daily, but the truth is that many applications are abandoned or never even used. Chances that you’ve already turned to a mobile app to start your day, whether it’s finding your way to a meeting, logging your fitness routine, or adding the cost of that latte to your weekly budget, & many more.
Mobile app marketing or Mobile Application Marketing is an advertising medium that can complement a brand’s offline experience (in-store special offers, for example), drive e-commerce, or help connect a brand with its loyal customers. Together with mobile websites, mobile apps have become essential to both consumers and marketers from every aspect.
