Gone are the days when you could rely on word-of-mouth marketing to attract new patients. Today, you can attract new patients only if the internet speaks in your favor. The internet today largely shapes the public perception of most professionals and this includes dentists. Hence, dentists across the globe are investing in dental online marketing. Moreover, the reviews you receive act as a standard-bearer for your practice and determine whether prospective patients will make an appointment with your practice or not.
Why Dentists must maintain a Positive Online Reputation
Several dentists don’t realize this but patient reviews have a huge impact on the overall performance of your website as well as your revenue generation. What’s even better is that dentists can now easily control and monitor their online reputation with the help of a dental reputation management company. Dentists can benefit from online reputation management in the following ways:
i) Attracting new patients through positive reviews and increasing the overall patient acquisition rate
ii) It helps in creating a strong online reputation which builds trust in your dental practice
iii) Improves Your website’s SEO Ranking
A bad online reputation can damage your practice in several ways. Hence, every practice needs to invest in dentist online reputation management. Apart from the aforementioned benefits, the following are some other reasons why dentists need to manage their online reputation and reviews:
Online Reviews are Trustworthy
Trust is one of the most crucial aspects of any doctor-patient relationship. However, building this trust is not an easy task. However, in the digital era, people are willing to believe in online reviews and trust them entirely. Around 84% of patients claim that they trust a dentistry review more than a personal referral from family or friends. Hence, you must display some five-star dentist ratings on your website and establish trust for your website. This can be done by hiring the best dental marketing company.
Everybody is Online
Whether you like it or not, whether you want to do things the old-fashioned way or whether you already have a community of loyal clients, you cannot ignore the internet. If your competitors are online and you aren’t then sooner or later you will lose your clients to them. Moreover, if you completely ignore the internet, it is likely that misinformation might spread about your practice and you won’t be able to even refute them. Having an online presence and monitoring helps in combating any such misleading information.
Reviews Determine Ranking
Online reviews are one of the most essential ranking factors. Research shows a strong correlation between the volume of reviews and the Google search ranking. Additionally, if your reviews contain the keywords you are trying to rank for, then the chances of ranking higher increase manifold. Quality reviews also increase your chances of appearing in the local 3-pack. This is the 3 GMB listing displayed at the top whenever a user shows any local intent in their search.
Conclusion
Additionally, the role of reputation management does not end with managing reviews. It will also help you in understanding the needs and expectations of your patients. It provides your practice an opportunity for growth. There is no denying that Dental Review Management will prove to be extremely beneficial to your practice.
