Search Engine Optimization, without any doubt, is among the best lead generation techniques that can successfully drive a business. According to stats, SEO is great for B2B and B2C strategies.
More importantly, it has a conversion rate of about 14.6 percent if done right. But the question is, how does SEO bring too much success for any business?
Let's look at some elements and factors that make SEO very important and a healthy tool to bring your business to its peak.
But before that, we will need to understand how SEO works?
How SEO Works
Search engines basically perform three functions to maintain their SERPs (search engine result pages).
Crawl: The search engine bot crawls a website page and analyzes its content.
Index: This is the process where search engines start showing your page in SERPs.
Rank: Based on your content and other factors, the search engine decides the position to rank your page on.
How SEO Works Effectively For Business
In today's world, where social media has been on top, still, 68 percent of online experiences begin with search engines. That's what makes it important for a business to leverage SEO. It can bring a lot of benefits to your business growth.
1. Increased Traffic
With the help of SEO, you can increase your website's traffic to a very large extent. If you are able to rank your website in the top 10 of the SERPs for relevant keywords, you can increase a valuable amount of traffic as the first page of Google gets 90 percent of the traffic.
Above them all, search engines value the local business. If you are able to do the local SEO correctly, you can improve your brand visits. As surveyed by Essay Help, "It is observed that 76 percent of people who search for different queries on their smartphones visit a business within one day."
With SEO, you can have online traffic along with physical traffic to your store.
2. Targeted Audience
How good it will be if you are trying to target students with your content and most students are visiting your page. That's what SEO is all about. It brings targeted traffic to your web page.
For example, you have targeted a keyword, 'dissertation writing hacks'. This keyword is more likely to be searched by students only. And if your page is ranking on the suitable keyword. You will get a relevant audience to your website.
3. Brand Credibility
In the current digital run, search engines are playing a significant role in building your brand credibility and increasing its presence.
If your brand name is on the top of the Google ranking, it can build a sense of trust and credibility among the users and visitors.
Off-page SEO, or creating backlinks against your brand name, is a technique used to create brand visibility on search engines.
Once your brand is on the top with key terms, you will enjoy its results for a longer period of time, considering that you do not violate any of Google's policies.
1. Leads & Conversions
Since SEO brings in relevant traffic, there are more chances that the visitor on your page is a potential lead. If your website's UX/UI is good enough to attract visitors, you will surely generate a conversion.
According to stats mentioned by Custom Essay Writing, SEO has an average conversion rate of 2.4 percent. However, it largely depends upon user experience. Moreover, SEO has a great ROI of 12.2 times of marketing spend. Now, that's what makes SEO amazing.
1. Build Long-Lasting Relationship
Since SEO is a long-term game, it can keep showing your results for a longer period of time. More importantly, the returning customers start entering your brand name with the query, which builds more credibility for your brand in the eyes of search engines.
Furthermore, once a visitor has converted, then they will directly approach your website, hence building a long-lasting relationship with the business brand.
1. Access To Valuable Data
Since SEO has a conversion rate of 2.4, you can easily collect a huge amount of data regarding your potential customers by asking them to fill out a form, sign up for a newsletter, etc. And more importantly, this data is relevant as SEO brings in relevant traffic.
You can further utilize this data to deliver your message, set up an email marketing campaign, increase your brand awareness, etc.
2. A Competitive Edge
There are a lot of businesses in this era having similar niches. With SEO, you can easily have the edge over your competitors. You can easily analyze your competitors with the help of SEO tools such as Moz, Ahrefs, and SEMRush, and can plan your strategy accordingly to rank above them.
With the help of these tools, you can keep a keen eye on every move your competitor is taking.
While Summing Up…
If you want your business to grow and reach its peak, SEO is the best way to get it done. Although it is a slow process that can take a lot of time and effort, it can save a lot of money as well. And, once you are able to bring your website to the top, it will last longer, and you can enjoy the fruits.
Author Bio
Stella Lincoln is currently working as an Editor at Crowd Writer, where she helps pupils with multiple tasks, their academic and professional careers. She has worked as an SEO strategist at a couple of firms. In her leisure time, you will find her cooking and trying new recipes.
