Ecommerce website development is the latest trend in the web development field. The way of eCommerce website makes it different from other websites, as there are lots of shopping features provided to the customer.
An eCommerce website has everything that a traditional brick and mortar store should include like virtual storefronts, digital catalogs, online ordering options, etc. But instead of physical shops or retail locations, an eCommerce site can be set up through which you can sell your products all over the world. It facilitates safe transactions thanks to several security layers like SSL (Secure Socket Layer) certificates which encrypt transaction details like credit card information etc. Moreover, apart from electronic payment methods it also supports offline payment processing i.e., credit-debit cards and cash on delivery.
A well-developed eCommerce website with the right features can help you expand your business across the world, identify potential customers and increase revenue. But not all eCommerce websites are successful, as there are some mistakes that lead to failure. If you want to avoid those common mistakes or want to know what makes an eCommerce site successful then read here different components of a professional eCommerce website development services that make it unique from others:
• Product cataloging Ecommerce sites have lots of products to sell but they don't usually list all products on their home page. Professional merchants categorize their goods according to type, brand name, etc., so that customer finds them easier. Even sub-categories are also provided if necessary.
• Social network integration
It is better to have social media hype on your site. Today almost everyone has their own profile on one or more popular social networking sites, so you can get increased traffic through them by integrating social widgets on your website.
• Mobile-friendliness
As the number of internet users are increasing, the mobile internet usage ratio is raising even higher because it's time-saving and easy to use. An e-commerce website should be designed in such a way that it works perfectly fine on different mobile devices like tablets, smartphones, etc. It should not only support HTML5 but also CSS3 standards for providing a hassle-free browsing experience to customers regardless of device.
• SEO friendly
Search Engine Optimization (SEO) is a process that helps eCommerce websites to get found at the top in organic search results. It includes keyword research and implementation of related keywords in your content, product meta-tags etc. So, when customers type any related query they find you easily on the web through search engines like Google, Yahoo, Bing, etc.
• Payment options
There are many eCommerce shopping cart software available in the market but not all of them support multiple payment gateways. Ensure that your shopping cart supports the most popular online payment options like PayPal, 2CheckOut, Authorize.net, and integration with bank accounts (ACH). Moreover, if possible, allow customers to purchase products using their saved credit/debit cards details instead of typing them again and again for each purchase.
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