The internet is a world of possibilities and there are many ways of marketing your dental practice online. From PPC advertisements to social media marketing, there are several different channels that you must pay attention to. However, one simply cannot deny that any marketing plan is incomplete without search engine optimization. After all, not everybody is necessarily checking their social media feed every single day. However, almost 80% of people make healthcare-related queries online before actually making an appointment. Dental SEO marketing makes it possible for you to connect with your target audience.
Tips to help you improve your SEO rankings
SEO makes it possible for your website to show up in organic searches. While paid marketing can also achieve the same, it is not entirely sustainable. Beyond a certain time period, you’d want to attract organic traffic to your website. What’s even more important to understand is that your patients are quite tech-savvy as well. Most people skip the ads as they know that they’ve paid to be in that position. They’d rather scroll down and take a look at the organic results. Thus, the importance of SEO simply cannot be underestimated. It is not surprising that many dentists are investing in dental SEO services. The following are some tips that can help you in improving your SEO rankings:
User Experience
It is true that SEO largely revolves around your content. However, search engines have evolved drastically in the past few years, and keywords are not the only thing that matters. The user experience that your website provides can also influence your SEO rankings. A website that loads quickly, can be navigated easily, and is accessible through all kinds of devices will obviously attract more visitors. All of these factors can also affect your rankings. Hence, make sure that the dental SEO agency you hire regularly checks your website to see if everything is working properly.
Reviews Matter
When you want to purchase a product or a service, what is the first thing you do once you’ve found it online? Most people tend to search for online reviews. Almost 80% of patients claim that they trust online reviews and rightfully so. And hence, you must ensure that people can easily find your reviews. Ensure that your reviews are available on your website, on your Google My Business Profile, and on other relevant online listings. And the best part is that reviews have a positive impact on SEO rankings as well. You can even ask your dental SEO company for tips to collect more reviews from patients.
Google My Business Profile
Do you remember the last time you checked your GMB profile and updated it? Google Business profile is a great way to attract new patients to your practice when they search for dentists online. Keeping it updated and current will also help you in inspiring trust amongst potential patients. You can hire a company that offers SEO services for dentists to ensure that your GMB profile is up to date.
Conclusion
It is important to remember that SEO is a long-term strategy that will help you in building long-lasting patient relationships. Especially, if you are just starting out, make sure that you start incorporating these SEO strategies in your marketing plan right from the start. This will help you steadily but surely improve your SEO ranks over time.
