In the digital era, when everyone is trying to market their services and products, there is a huge need for a robust effective marketing strategy that differs from others and helps you to reach the target audience.
Before you decide or use your marketing strategy, it is important that you plan it by giving insights to the team members, get their views and feedback for digital marketing services. This will help you to make marketing strategy more fruitful and drive results that you are looking forward too.
In this step, you need to define your audience in a brief way. For example if you are selling clothes, your persona would be like following Mrs Laura, a stylish business class woman looking to fill her closet with some designer clothes at a low price. If you notice here, the persona has a lot of information about profession, job, interest and much more. This will help to build the core of your marketing strategy.
