Over the past few years, the internet has evolved exponentially and has now become an integral part of our lives. It’s hard to imagine even a day without the internet, let alone living your entire life without it. And this is true for businesses as well. If your clinic does not have a digital presence, it is highly likely that you are missing out on tons of patients. And while social media is an important part of any digital marketing plan, your presence usually starts with your website. Your website acts as the first point of contact between you and your patients. Hence, you must hire an experienced Dental Website Design Company to build a website for you.
The Importance of Custom Dental Websites
A custom website gives a more personalized experience to your patients. Although they are pricier than template websites, they give you the freedom of expressing yourself online. Your website is essentially a digital extension of your practice. The experience that your patients have online will determine whether they make an appointment with you or not. Hence, it is not surprising that the most effective and successful dental websites are usually built from scratch by dental website companies.
Template websites on the other hand are quite rigid as they are pre-built frameworks that can be slightly customized. This means that you can change the logo, and add a few colors and some content here and there. Perhaps you can add some stock images as well but that is all. Studies have shown that around 94 percent of users reject websites because of some design-related aspects. These include text overload, cluttered layouts, and overused visual content - everything that a template website possesses. Creating a template website will get you rejected even before your prospective patient has had a chance to read about services. Instead hiring a Dental Website Design Company to create a custom website is much more advantageous. The following are some other reasons why you should opt for a custom website:
Search Engines Prioritize Unique Content
This is no secret that search engines hate duplicate content. After all, they want to provide users with relevant and unique results. If your website offers the same thing as the next website, then there is no reason for search engines to prioritize both of the websites. Template websites are unlikely to find themselves on the first page of search results.
Patients can recognize template websites
Even if a patient comes across your website, they are unlikely to be impressed by it. They’ve already seen the same thing hundreds of times and are bored of it. In fact, one of the important objectives of a website is to build trust in your prospective patients. However, a template website can hardly induce such feelings.
Template websites test patience
In the digital world, nobody waits for a website to load or to secure a product or a service. It either happens immediately or it does not happen at all. Custom websites allow you to imagine the patient journey and create a funnel accordingly. Template websites do not offer the same space for creation and experimentation. Hence, hiring a company that specializes in dentist or orthodontist website design will be highly beneficial.
Conclusion
Dental online marketing is a growing industry where the rules keep changing constantly. If you don’t keep up with the times and the trends, you will be left behind. Creating a custom website is the first step toward creating a dynamic digital strategy that can change as per the needs of the time.
