Make Sure That Your SEO Reseller Partner Provides A Through Audit!
If you want to become an SEO reseller, then you need to find a reliable partner. One that can cover all the needs that your clients’ websites may have. So, the first thing that you need to do while researching different SEO agencies is to check the SEO reseller program that they provide. And while you do that, the first part that you need to thoroughly check is the audit. There are 3 factors that a top-quality audit must consider and focus on.
• Initial business assessment. The first thing that any audit must do is a business assessment. That means that the agency will gather as much information as possible about your clients’ business. The goal of this step is to find all the advantages and disadvantages that your clients have in the market. The information is mandatory for the creation of the personalized strategies that will maximize the results produced by SEO efforts.
• Website keyword research. The next step of an audit is keyword research. Several mini-steps are included in this part. Firstly, the SEO agency must check all the keywords of your clients’ websites and the ranks that they have for them. Next, your SEO reseller partner must be able to find the best keywords in the industries of your clients. And lastly, the competition for the best keywords will be researched. And the most compatible keywords with your clients’ businesses will be selected. It is recommended that your clients agree to let the agency focus on increasing the ranks for these keywords.
• Website SEO evaluation. The last part of a reliable audit is to check the SEO state of your clients’ website. That includes the technical optimization of the site, the quality of the content, and the off-site reputation and authority. The goal of this part is to find all the problems that drag the sites down. Sometimes the audit can include a recommendation with the solution for all the detected problems and a long-term personalized strategy.
Your SEO Reseller Partner Must Provide and Implement Personalized SEO Strategies and Plans!
After the audit is done and your clients agree with the solutions recommended, your SEO reseller partner must start the implementation process. This part is the core of the reseller program. So, you need to pay attention to the quality of the services provided by the agency. Even if the plans are top-notch, but the agency must also be able to implement them. There are 3 different things that you need to pay attention to while researching this part of the SEO reseller program.
• Solutions for detected problems. The first type of solutions that will be implemented are those created to solve all the problems and errors found by the audit. They will make sure that the technical part of your clients’ website is optimized. The content is eliminated or re-written, depending on its quality and the keywords selected. And the backlinks that may have harmful influence are also eliminated.
• Long term strategy. The second step of the implementation process is the long-term personalized strategies that the agency creates for your clients. The goal of the SEO reseller program is to increase the ranks of your clients’ websites for the keywords selected. And do that in the shortest time possible. Of course, the period will differ from business to business and industry to industry, but constant growth must be present.
• Regular strategy optimization. From time to time, the efficiency of the strategy will start to drop. This can happen for different reasons. A possible reason can be an algorithm update made by Google. But in most cases, the strategy will no longer fit the needs of your clients’ websites. Due to the growth of their business, the strategy must be updated and optimized to fit the new SEO state. So, you need to make sure that the SEO agency provides this service in their reseller package.
A Top SEO Reseller Program Includes White Label SEO Reports!
The last parts of a top-quality SEO reseller program are the reports that the agency will provide. The first thing that you need to check is that the reports are white-labeled. That means that you can label them with the data of your company. Besides this point, there are 3 other factors that you will have to check. You need to make sure that the agency provides top-quality reports that take into considerations all these factors.
• Easy to understand. SEO is a complex field and most people do not have the knowledge to understand complex reports that use technical language. So, the reports must always use easy to understand language. All the information included must be understood by a layman. This will ensure that even if you or your clients are not experts in the industry, you will be able to understand everything.
• Includes detailed information. Next, you need to check the information included in the reports. It must be detailed and contain all the SEO efforts of the agency. And the results produced by the SEO reseller program provided by the agency. This means that besides the increase in ranks, you should also know the technical state of the website. Know the quality rating of the content. And the off-site authority of the business must also be included. Keep in mind that the increase in the different segments of SEO may differ based on the needs of your clients’ websites and the strategies used to match them.
• Contain only valid information. And the last step that you need to take is to check the validity of all the information contained in the reports. You need to avoid any SEO agency that creates fake reports with inflated results. That will only harm your business in the long term. So, you need to check the validity of all the reports that you will get until you are sure that your SEO reseller partner can be fully trusted.
