Simply put, Paid Search Services is an Internet Marketing strategy where advertisers pay each time their ad is clicked, displayed, or a specific action is done in response to the ad. If you have heard about digital marketing, then, you must have heard of CPC, CPM, CPA, and CTR. If you have no idea what these letters mean, here’s a quick summary of their definitions:
- CPM: Cost Per Mile is the cost of every 1000th ad impression. You pay when your ad is displayed and seen by people.
- CPC: Cost Per Click is the average cost every time a user clicks on an advertisement. You pay when your ad is clicked. This is the most widely used and also known as PPC or Pay Per Click.
- CPA: Cost Per Acquisition is the cost every time a conversion is made. Conversion may mean a purchase, a download or a free trial. This is also called Affiliate Marketing or for commoners: Referrals.
- CTR: Click-Through Rate is the efficiency of clicks actually going through to the ads website.
These abbreviations are what you need to know when talking about your budget. But digital marketers don’t refer to ads based on how they are paid. Here are the types of Paid Search Services strategies and how they are paid:
- Search Ads: CPC
- Display Ads: CPM
- Affiliate Marketing: CPA
Search Ads
Search Ads also known as Search Engine Advertising and PPC. These can take two forms: Text Search Ads or PLA’s. Here is another quick summary if these don’t ring any bells:
Text Search Ads
Your ad shows as text or text link that marketers like JAF Digital Marketing will use to promote your brand or products. These are controlled by search engines like Google or Bing and your ad shows in their results page.
