Upendra Rana - A Regular Guy Authors Inspiration for Young IT Professionals
An entrepreneur is born when he or she discovers their zest to explore new avenues in the market. I was working in the IT background when I found an opportunity in the digital space which is on boom. I quit my job to start my own business. That’s how ‘Make Your Brandz’ was born. The idea was to create a full-fledged digital marketing agency with a vision to provide excellent and cost-effective service to customers. Treading a new path is always difficult. When I started ‘Make Your Brandz’, nobody around me was aware of the endless possibilities of digital marketing. They were reluctant to avail digital marketing services. However, I successfully convinced them about the benefits of online space and how it would help a business.
Launched in 2015, ‘Make Your Brandz’ is now in the forefront to help people scale up the business. I have also written books about different aspects of digital marketing to educate people about its benefits, and the techniques involved. What was it like to build a brand in the highly competitive digital marketing landscape of India? I have spoken in length about my journey. Earlier I was a job seeker now I am a job provider. I single-handedly started this firm with an investment of INR 20,000 at Sahibabad in Uttar Pradesh. I did not take any financial help from my parents. Within a short span of time, Make Your Brandz has been able to carve a distinctive niche, winning the trust of numerous clients from different industry segments. Make Your Brandz has made digital branding easy for both small and big firms.
Upendra Rana, a regular MCA from IME College, Sahibabad, entered the job market, he worked for two straight months without receiving any stipend. No payment for all the hard work that he did during those 60 days. That changed Upendra's outlook on the job market and he wanted to do something for beginners in the field. That is when he was inspired to write a book for professional students and ended up writing 10 books to inspire millions of youth in the world.
Before this realization dawned upon Upendra, he was a regular middle-class guy who was content with his share of dreams & ups and downs that life subjected him to. Charged up about doing something in the IT industry, he pursued first BCA, then MCA from a college in Sahibabad. Then he joined the job market to work in SEO & SMO specializations. Today, with more than 4 years of experience behind him, he has become the first Indian writer to write books on SEO. His books are sold online on Amazon, Flipkart, Snapdeal besides prominent bookstores like Barnes & Noble. The e-books of his are also sold on Google Play Store and Apple iBookstore.
The only condition that Upendra put upon himself, while writing, was that no professional student should feel lost on entering the job market like he was. So far, his book titles include - Techniques of SEO-2015, Link Building - Do's and Don'ts, Tactics of SEO, Latest Guide for Social Media Marketing, Digital Marketing Strategies - Do's and Don'ts and How to Get Rank in Mobile?" His latest book is Step By Step Guide To SEO.
He is thankful to his parents and his extended family for providing him with the right opportunities for education. He considers his father his role model.
With SEO and SMO being two important fields of specialization for beginners in the IT industry and the right step for a company to become visible on Google, Upendra's books are the correct information tools for beginners to arm themselves with.
