Top 5 ECommerce Referral Marketing Programs
Top 5 ECommerce Referral Marketing Programs
We know that customer feedback is an essential part of any business. Filling feedback forms, rating the services, or writing reviews; referral marketing can be helpful in customer advocacy. An ECommerce referral marketing program, in particular, is a systematic marketing technique for rewarding your existing users to refer new customers to your company. As we know now what are the factors that help referral marketing, we can move ahead to Five Ecommerce Referral Marketing programs that are an inspiration to start referral marketing if you haven’t already:
Leesa - They help homeless and at-risk men, women, and children. They also work with the Arbor Day Foundation to plant a tree for every mattress sold. They have over 150,000 Facebook followers.
Thread Beast - The company has a strong social media presence. Their referral program compensates brand proponents with $50 for their first package, in exchange for which they receive a free package.
Dropbox - Dropbox’s CEO, who implemented the referral program in 2010, increased users from 100,000 to 4,000,000 in just fifteen months, and increased signups by 60 percent on an ongoing basis! Dropbox is one of the leading examples of referral marketing.
Hincapie Sportswear - Hincapie has a one-of-a-kind referral program. It is a cycling apparel eCommerce store that specializes in custom-made rider gear.
Zulily - Zulily approaches eCommerce in an unusual way. They list products at steep discounts (up to 70%) for a limited time. They accomplish this by purchasing in bulk after their sale has ended. This helps them to know exactly how much to buy. Referral marketing is one of the most important keys to eCommerce success. People trust family and friends far more than marketers.
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