Text analysis is a method for extracting information from unstructured text. This information assists businesses in determining customer expectations, product descriptions, and market trends. One of the primary reasons for the growth of the text analytics industry is the increasing volume and variety of data in feedback channels. The growing amount of data from feedback channels offers organisations with a wealth of information for analysing client demand. Companies are increasingly resorting to text analytics to extract insights from unstructured language generated by social media posts, open-end survey questions, and other sources to improve their business processes and customer experience.
Factors such as increased competition among large corporations to analyse industry trends and match client expectations are growing the global Text Analytics Market. Text analytics provides relevant data that aids in the comprehension of real market information. Text analytics extracts data from a variety of sources, including comments, postings, tweets, images, and more, allowing businesses to gain real insights into customer experience, product descriptions, and other topics.
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