Starbucks claims it is one of the first chains to tie NFT offerings to its core business, but several major restaurant companies are dabbling in Web3 activations in a bid to grow digital touch points.
Dive Brief
Starbucks is launching an NFT marketplace called Starbucks Odyssey, which will be integrated with the company’s loyalty program, it announced Monday.
Customers will have two paths to accumulating Starbucks NFTs: they can collect digital stamps by completing in-app tasks, like quizzes, or they can buy limited-edition tokens directly through the app via credit card.
Starbucks’ NFTs “will unlock access to new benefits and immersive coffee experiences,” according to the press release.
Source >> https://www.restaurantdive.com/news/starbucks-odyssey-web3-NFT-marketplace/631595/
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