The SMS firewall market includes SMS firewall or filtering solutions that are provided by vendors and companies to Mobile Network Operators (MNOs) and SMS aggregators. SMS firewall solutions proactively detect, filter, and secure illicit incoming SMS traffic. The SMS firewall market has been segmented on the basis of SMS types, SMS traffic, messaging platforms, and regions. MarketsandMarkets forecasts the SMS firewall market to grow from USD 1.73 Billion in 2017 to USD 2.82 Billion by 2022, at a Compound Annual Growth Rate (CAGR) of 10.4%. Growing security and privacy concerns across the globe, stringent government regulations, increased adoption of Application to Person (A2P) messaging, and growing focus on preventing revenue loss due to grey routes are the major factors that are driving the growth of the SMS firewall market.
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The SMS firewall platform segment to record a larger market size during the forecast period
The SMS firewall platform allows Mobile Network Operators (MNOs) to safeguard the SMS traffic from malicious attacks, such as SMS phishing, SMS spoofing, SMS spamming, and SIM boxing/farming, while focusing on Application-to-Person (A2P) monetization. Globally, MNOs have undertaken preemptive measures to ensure higher customer experience and drive business revenue. SMS firewall vendors provide full control to MNOs for preventing SMS traffic from malicious attacks. With the advancement in technologies and the proliferation of security attacks, vendors have integrated Artificial Intelligence (AI), Machine Learning (ML), and analytics capabilities into the firewall that provisions real-time threat intelligence into SMS traffic for the telecom network.
Based on SMS type, the A2P messages segment to record the highest growth rate during the forecast period
The demand for A2P messaging has been witnessing strong growth across enterprises. Verticals, such as BFSI, government, healthcare, and eCommerce, are adopting A2P messaging for communication purposes. Enterprises can use A2P messaging for marketing and promotional messages, authenticating the customer, and sending OTPs and notifications. With the proliferation of smartphones and tablets across enterprises and their increased use by individual customers, it has become easy for enterprises to interact directly with their customers through SMS. In the global scenario, Asia Pacific (APAC), Europe, and Middle East and Africa (MEA) are the fastest-growing regions in the A2P messaging type, due to the higher adoption of A2P messages in the banking, finance, eCommerce, and government verticals. Internet of Things (IoT) has the potential to create new business models for the A2P messaging type.
The APAC region to record the highest growth during the forecast period
The following are the key factors that will drive the SMS firewall market in the APAC region. These factors include a voluminous subscriber base with markets such as India and China, safeguard revenue leakage, and regulatory norms supported by the government to curb spam traffic. In the APAC region, MNOs and telecom operators are extensively adopting SMS firewall solutions to generate new revenue sources, safeguard their mobile network from SMS spam traffic, and improve customer experience.
Major vendors of SMS firewall include Comviva (India), Mobileum (US), AdaptiveMobile Security (Ireland), BICS (Belgium), Monty Mobile (UK), ANAM Technologies (Ireland), Infobip Ltd (UK), Route Mobile Limited (India), Proofpoint, Inc (US), Sinch (Sweden), TeleOSS (India), NetNumber Inc (US), Enghouse Networks (Canada), Global Wavenet (Singapore), HAUD (Malta), Tango Telecom Limited (Ireland), Eastwind (Russia), SAP SE (Germany), Tata Communications (India), AMD Telecom S.A. (Greece), Omobio (Sri Lanka), Syniverse Technologies LLC (US), Mavenir (US), Cellusys (Ireland), BroadNet Technologies (Lebanon), Mylinex International (Pvt) Ltd (Sri Lanka), TWILIO INC (US), NewNet (US), Openmind Networks (Ireland), Mitto (Switzerland), Tanla (India), and 6d Technologies (India).
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