The global sales intelligence market is expected to grow from USD 2.0 billion in 2019 to USD 3.4 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 11.4% during the forecast period. Factors that drive the market growth of the sales intelligence market are imminent need for advanced software to improve customer targeting and connect rates, and growing demand for data enrichment software to improve sales conversions.
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Large enterprises segment to hold the largest market size during the forecast period
Increasing competition and the rising rate of data decay, compel large enterprises to implement sales intelligence software for preventing data inaccuracies with data enrichment capabilities of the software as well as maintain an edge over their competitors. These data inaccuracies can not only decrease the connect rates of the companies but can also lead to bad brand image due to wrong targeting. Furthermore, rising technological proficiency among the large enterprises further adds to the high adoption of sales intelligence software during the forecast period.
Services segment to grow at a higher CAGR during the forecast period
The services segment is expected to grow at a higher CAGR during the forecast period due to the need of constant guidance throughout the planning and implementation process, training, and support among enterprises, during the product deployment life cycle. Services enable companies to choose the right set of software as well as helps them deploy software correctly and operate them without hassle.
North America to account for the largest market size during the forecast period
Many companies in North America are adopting sales intelligence software to gain holistic visibility into their customers’ and prospects’ needs for improving their targeting strategies and sales productivity. North America is house to some of the major sales intelligence vendors, such as DiscoverOrg, Dun & Bradstreet, LinkedIn, Oracle, Demandbase, InsideView, Clearbit, HG Insights, ,LeadGenius, InfoGroup, Zoho and UpLead. These players have their headquarters, direct sales offices, and a large number of channel partners in the region to cater to North America, which has further added to the high adoption of sales intelligence software in this region.
The sales intelligence market comprises major providers, such as DiscoverOrg (US), Dun & Bradstreet (US), LinkedIn (US), Oracle (US), Demandbase (US), InsideView (US), Clearbit (US), HG Insights (US), LeadGenius (US), InfoGroup (US), UpLead (US), RelPro (US), DueDil (UK), EverString (US), RingLead (US), Gryphon Networks (US), List Partners (US), FullContact (US), Zoho (US), and Yesware (US). The study includes the in-depth competitive analysis of these key players in the sales intelligence market with their company profiles, recent developments, and key market strategies.
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