At first guess, the terms blue ocean and red ocean seem to have something to do with geography, biology, or even marine life. But in fact, they were introduced to bring some clarity to the types of market spaces, especially during a new project launch.
Introduction
This concept of the blue and red ocean was first introduced by Renée Mauborgne and Chan Kim in the early 2000s. They published a book under the name Blue Ocean Strategy that was expanded and updated 5 years ago Cover https://www.eleken.co/blog-posts/red-ocean-vs-blue-ocean-strategy-characteristics-challenges-and-opportunities such fundamental issues as creating demand, facing competition, and even conducting market analysis.The terms blue ocean and red ocean are actually indicating types of market spaces.
Red Ocean Vs Blue Ocean
The main idea behind the names of blue and red ocean strategies is color associations. The blue color is calm and relaxing, it also symbolizes depth, stability, and even intelligence. For SaaS, such an environment is advantageous and promising, with lots of new opportunities. On the contrary, red color is associated with strong emotions, such as passion, hate, and, of course, love. Such an industry is characterized by strong competition and tension, which makes it difficult for new SaaS solutions to coexist and compete with other projects.
Competition
Competition is one of the most significant characteristics of any market. You build the strategy, improve your solution, and even modify the price for your services depending on your competitors, their strengths and weaknesses. Finally, competition can serve as both stimulation and demotivation for your future development of the product. Back to the color analogy, the red ocean method suggests that the market space is Oversaturated with various products. Some
Itunes — Blue Ocean Strategy
We can look at the story of iTunes — a product that marked a revolution in both musical and technical spheres. 20 years ago, we did not purchase any songs. What we did, was downloading music from the Internet, putting it on CDs, and, quite often, damaging both CDs and our media players as a result of such tricky manipulations.
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