Protein crisps are low-calorie and protein rich tasty snacks, that can be consume at lunch, dinner, before or after a sweat session, between meals, parties and more. Protein crisps are not just a snack, it is a healthy meal with low calories, which contains only 90 calorie per serving. The globally increasing health conscious population is the key driver for the protein crisps market. The majority of health conscious people avoid regular snacks available in the market due to their unhealthy contents. Hence, there is a good opportunity for the manufacturers to target health conscious population. Protein crisps are available in the market in different flavors such as peanut butter, vanilla, chocolate, mocha, and more. Snacking habit among consumers all over the world is increasing tremendously due to increasing per capita income which is the key driver for the protein crisps market.
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Protein Crisps a delicious, lip smacking and a healthy snack.
Protein crisps is a delicious and healthy snack mainly manufactured for the health conscious people. Protein crisps contains high amount of protein that gives good strength to the muscles. Manufacturers have produced protein crisps in different flavours such as vanilla, chocolate, and caramel to seek the teen’s attention towards protein crisps as teen’s are fonder of eating and wants to try different flavor.
Global Protein Crisps Market: Key Players
The global protein crisps market is evolving due to the growing muscles building trend. Hence many manufacturers are focusing on this product. Some of the major manufacturers and suppliers operating in the global Protein Crisps market are Snack Food & Wholesale Bakery, Vega (US), PopCorners, ERIE group of companies, Glück Brands, ProtiDiet, Quest Nutrition, Protes, Shrewd Food, TORQ Ltd., Tyson Foods, Inc., BSN Protein, and MYPROTEIN. Except them, many other manufacturers and industrialists are showing a keen interest in Protein Crisps, which is expected to boost the demand for the same during the forecast period.
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Opportunities for Market Participants
Urbanization has changed the lifestyle and eating habits of the consumers globally. Consumers are opting premium health products. Hence, it is a good opportunity for the protein crisps manufacturers to strengthen their footprint by distributing protein crisps globally. Also, growing trend of fitness and muscles building among consumers is the factor which is escalating the demand for protein crisps all over the world. Protein crisps manufacturers have a good opportunity to tap Asia Pacific region by launching the product with competitive price as the region is quite price sensitive. Snacking habit of consumers is a big driver for the market, hence manufacturers have a good opportunity to grab a large consumer base. Manufacturers can showcase protein crisps by knowledge based advertisements so that a large number of health conscious people inclined towards this product. In addition, female consumers are more attracted towards flavourful products and they have more snacking habit hence, manufacturers have opportunity to work on some more different flavor which will give a boom to the protein crisps market. Bound to these factors, it is expected that protein crisps market will grow positive during the upcoming years.
This study by TMR is all-encompassing framework of the dynamics of the market. It mainly comprises critical assessment of consumers' or customers' journeys, current and emerging avenues, and strategic framework to enable CXOs take effective decisions.
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