Native SaaS retail mobile app platform, Poq, today announces the beta launch of its standard integration with mobile analytics and attribution provider, AppsFlyer.
The integration is the result of a partnership between the two companies that will enable Poq mobile app clients to rapidly scale their app commerce marketing efforts and drive more effective customer acquisition and retention campaigns for their apps.
Developing, delivering and measuring app marketing campaigns can be challenging for retailers, where visibility of downloads and in-app interactivity attribution is limited. In addition, the ability to ‘deep link’ customers straight back into the app from any channel can be resource-intensive to maintain.
https://www.martechcube.com/poq-partners-with-marketing-analytics-leader-appsflyer/
